Proudly Canadian: Supporting Local, One Luxury Experience at a Time

At Lust 4 Luxury Tours Inc., we believe that true luxury lies in meaningful connections—to place, to people, and to purpose. As a Canadian-owned and operated company based in the heart of British Columbia’s Okanagan Valley, we are proud to offer more than just wine tours. We offer a deeper, more intentional way to experience Canada—by celebrating and supporting the small, local businesses that shape the character of our region.

Since 2017, we’ve specialized in private, guided luxury wine tours that highlight the very best of the Okanagan. From Lake Country, to Kelowna, West Kelowna, Summerland, Penticton, Naramata, Okanagan Falls, Oliver, and Osoyoos, our curated routes are thoughtfully designed to showcase Canadian wineries, distilleries, cideries, artisan markets, and farm-to-table dining. Every partner we choose—every vineyard, bistro, or roadside fruit stand—is selected not just for quality, but for their commitment to Canadian craftsmanship, sustainable practices, and community values.

When you join a tour with Lust 4 Luxury, you’re doing more than sampling wine—you’re investing in Canada. You’re helping small, independent businesses thrive. You’re supporting Canadian farmers, winemakers, distillers, chefs, and artisans who pour their passion into every bottle, plate, and handcrafted product.

Celebrating Canadian Excellence, From Vineyard to Table

We take particular pride in featuring farm-to-table culinary experiences that embody the spirit of Canadian agriculture. Many of the restaurants we partner with source ingredients directly from local farms and orchards, ensuring each meal is seasonal, fresh, and rooted in Canadian soil. Whether it’s a locally cured charcuterie board, a hand-pressed cider, or a carefully crafted wine flight, every bite and sip tells a story of Canadian terroir and the people who tend it.

Our guests also love discovering the hidden gems along the way—family-owned fruit stands, artisan markets, and small-batch producers whose offerings reflect the uniqueness of the Okanagan Valley. These are the places where the Canadian spirit comes alive: humble, hardworking, and deeply connected to the land.

Why Supporting Local Matters

Choosing to buy from small Canadian businesses is more than a trend—it’s a powerful act of community building. It keeps money circulating within our local economies, supports job creation, and fosters innovation across industries. It also helps preserve the natural beauty and agricultural heritage of regions like the Okanagan, where farming, winemaking, and local food culture are part of our national identity.

At Lust 4 Luxury Tours Inc., we are committed to sustainable tourism and ethical business practices. That means prioritizing partnerships with businesses that share our values, minimizing environmental impact, and ensuring that every tour we offer is respectful, responsible, and rooted in authenticity.

Discover Canada—One Unforgettable Tour at a Time

Whether you’re planning a romantic getaway, a birthday celebration, or a relaxing vacation in the Okanagan, our luxury wine tours offer a uniquely Canadian experience. With door-to-door service, knowledgeable local guides, and fully customized itineraries, we make it easy to explore BC’s premier wine region while directly supporting the businesses that make it so special.

Join us in raising a glass to Canadian pride, local flavour, and unforgettable memories. At Lust 4 Luxury, we’re proud to keep it Canadian—one experience at a time.